First of all Giordano International was founded in Hong Kong in 1981. Now its considered one of the world’s leading international retailers of men’s, women’s and children’s apparel and accessories. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S). Therefore the brand has grown from its single Hong Kong store in 1981 to the present network of over 2,800 stores and counters in over 40 countries in the Asia-Pacific and Middle East regions. Even more the company’s brands – “Giordano”, “Giordano Junior”, “Giordano Ladies”, “Concepts One” , “ BSX “ – are today synonymous with superior quality, value and service.